The Media Planner responsible for planning media campaigns and compiling detailed post-campaign reports. The role ensures accurate data collection, processing, and analysis to convert insights into strategic opportunities. Additionally, it involves creating polished, persuasive post-campaign documents for advertisers and trade marketing, showcasing the effectiveness and reach of campaignsdeep understanding of the media landscape to work with various media platforms and touchpoints within the Primedia ecosystem. Insights need to be packaged to create compelling, data-driven media plans and solutions, providing proof of performance and various collateral for internal use, client distribution, and market readiness. This ensures and showcases our insights-led creativity, seamless delivery, and audience responsiveness.Key responsibilities Media planning:Develop and optimise media plans for the Primedia Studios slateWrite rationales based on the planning approachUpdate sales packages as new surveys are releasedRegularly optimise plans to achieve set objectivesPost campaign reporting:Compile post-campaign reports to provide accountability and showcase campaign successCollect, clean, and compile data into compelling post-campaign documentsLiaise with clients to gather testimonials.Brief the Production Department for video creation of case studies when necessaryInterface with Trade Marketing to promote post-campaign analyses (PCAs) and create snackable content for social mediaPresent post-campaign analyses to clients as neededInsights and reporting:Use cross-tabulated research tools and reports from internal or external sources to extract insights and develop presentationsUpdate audience reports including station and show profiles, duplication reports, digital audience reports, and competitive AdSpend reportsProvide and update monthly, quarterly, and annual reports and sales tools.Additional responsibilities:Evaluate end-to-end viewer experiences across multiple channels and touchpointsIdentify new data sources to further enhance post-campaign reportsRequirements:Advertising/marketing/media qualificationA minimum of four years’ experience in an advertising/media environmentWizzAd+, Telmar, Arianna, etcMedia PlanningUnderstanding of market research and data analysisExperience with/exposure to advertising campaign conceptualization and deliveryKnowledge of media measurement and analysisUnderstanding of TV and digital platforms including social mediaKnowledge of business operations and procedures.Proficiency in Microsoft Suite: Outlook, Word, PowerPoint, Excel / Excel DashboardsExperience with Telmar Suite, Nielsen planning tools, Choices (TGI),Familiarity with digital tools: Pulse, Narrative, Meltwater, Google TrendsExcellent PowerPoint skillsAbility to consolidate information from various sources into one documentStrong analytical and numerical skillsBasic design skills (e.g., Canva) for creating one-pagersAbility to write compelling narratives