Digital Marketing Specialist

Job Description:

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns across 4 brands
• Design, build and maintain our social media presence
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies and create social media marketing plans
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create marketing ideas and campaigns and optimize user experience through obtaining customer feedback
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)
• Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness
• Be actively involved in SEO efforts (keyword, image optimization etc.)
• Prepare online newsletters and promotional emails and organize their distribution through various channels
• Provide creative ideas for content marketing and update website
• Collaborate with designers to improve user experience
• Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
• Acquire insight in online marketing trends and keep strategies up-to-date
• Maintain partnerships with media agencies and vendors